So, what is brandformance? There is no definition at the moment, and when I started to work on this blog (July 2021)
it was not commonly used in the marketing industry (and I’m working on changing that). That is my definition:
“Continuously optimize your brand to perform at its best.”
You can read more about my view in brandformance in this article.
Fun, inspiring stories and takeaways about companies that grow their brand in unconventional ways.
Tools and tips to develop a branformance strategy and measure brand activities.