The home for marketers is searching for the best ways to measure their brand’s activities.
So, what is brandformance? There is no definition at the moment, and when I started to work on this blog (July 2021), it was not commonly used in the marketing industry (and I’m working on changing that). That is my definition:
“Continuously optimize your brand to perform at its best.”
You can read more about my view in brandformance in this article.
The Brandformer Site Hierarchy
The goal is to develop a method to measure your brand’s marketing effort to find what moves the needle. To do so, we need to compare our branding actions and learn the new branding methodology that successful brands have already implemented, particularly those that can be applied to ours.
That’s why this site has 2 blog areas:
-The first will talk about Brandformance stories, where we’ll dive deep into the stories of different brands that succeeded in growing their brand awareness in various ways.
-The Brandformnace guide will discuss the tools and tactics to measure a brand’s activities and how to measure brand awareness’s impact on performance-marketing activities.
One last thing, we’re open to new ideas and ways to develop our framework and methods. If you want to be part of Thebrandformer don’t hesitate to reach out to us about anything (though we won’t reply to spam or persistent sales emails).